how to change text into a picture

hello, my name is jason statham,

i play a video editor in my next movie and i'm a complete fail at after effects.

i have this intro i'm working on and it's a preset file.

There is a word that comes flying in with effects and stuff, and i would like to change the text into a picture.

so that the jpeg picture flies around with the same effect as the word.

but i got no clue how to do it.

Any help would be greatly appreciated

As always

Jason